Wednesday, September 17, 2008

Client work: Mondo

Hey gang,

I'd like to introduce you all to Mondo, Sonoma's new beer garden.

About the client:
Owner Dean Castelli opened the doors on this great American-style beer and food joint a few months ago. Let me tell you, it's good stuff - 20 beers on tap, a bunch more in the bottle, fine wines, awesome gourmet pub grub, and a patio to dine al fresco too.

The ambiance is minimalist, yet comfortable. Black and white 1950's photos of Dean's family members, especially his grandfather, Armondo, adorn the walls (Mondo was his gramp's nickname), while an eclectic mix of tunes pipe from the speakers above.

Check it out next time you're in downtown Sonoma.

About the shoot:
Given full creative license to shoot the delectable treats Mondo serves up, I veered away from making traditional food-styled photos, and decided on a more simple approach. Shot on a brushed stainless steel table, I composed each shot leaving lots of clear space. They almost feel a bit industrial, kinda like the restaurant itself with its high, open beam ceiling and modern d├ęcor.

What do you think? Don’t you want to chow down on this grub with a frosty brewsky?

String beans and olives Dry-rubbed ribs
Onion rings Coffee ice cream Dean the owner 19 beers on tap Mondo interior Table setting
Photography (c)2008 Jason Tinacci /

Check out for more info.